Back in 2008, Shell released a scenario for the future called “Scramble” which predicted that the world would continue to balk at corrective-climate action, because “curbing the growth of energy demand—and hence economic growth—is simply too unpopular for politicians to undertake.”
Climate activists would grow increasingly shrill, but the general public would suffer “alarm fatigue.” Rich and poor nations would deadlock over who should do what as emissions spiraled past 550 parts per million. At that point the impacts of climate change would be too great to ignore—but it would be too late to do much about it.
Now that we as a society seem to be opting for a free-market free-for-all, Shell will be damned if it doesn’t join in and grab whatever it can. They’re a particularly illustrative example of how sharp-eyed businesspeople around the world are positioning themselves to thrive in a hotter future.
posted 2 months ago